Choosing a faster route to protect commercial value选择更快航线保护商业价值

Challenge挑战

Low freight did not equal low total cost when multiple transshipments caused the customer to miss a favourable selling period.低海运费并不等于低总成本，多次中转可能使客户错过有利销售期。

Our Action我们的行动

• Selected direct or fewer-port sailings according to price cycles and business needs.根据产品价格周期与业务需求选择直航或少停港船次。
• Balanced freight against transit time and delivery certainty.平衡运费、运输时间与交付确定性。

Outcome成果

Shorter transit, higher delivery certainty and lower opportunity loss.缩短在途时间、提高交付确定性并减少机会损失。